UPDATE: See MSNBC video below.
LGBTs in Russia are really suffering under Vladimir Putin’s new “anti-propaganda” law, and American Gay people are properly concerned, especially when we see what a political, financial and propaganda windfall he’s about to reap next year with the Olympics.
This has prompted a movement in San Francisco and New York, led by the writer Dan Savage and others, to boycott Russian vodka, especially the Stolichnaya brand, which for decades has touted itself as the quintessential brand of Russia’s quintessential drink (and advertised heavily in LGBT media).
But as we’ve since learned, Stoli isn’t made in Russia; it’s now made in Latvia, and the holding company which owns it issued a statement in July proclaiming itself a “fervent supporter and friend” of LGBTs – as well it should be, considering how much money we make them. So this Latvian base has prompted critics, Gay and otherwise, to denounce the vodka boycott – without coming up with any better ideas.
Some people have floated the idea of boycotting the Olympics themselves – which is closer to the mark, in my opinion, except (as Jimmy Carter discovered), it doesn’t work. The athletes who trained for the 1980 Games weren’t allowed to go, so they sat around and sulked, telling everyone how deprived they were, and four years later the medalists at the Los Angeles Olympics had their records tainted in the popular mind because “the Soviets weren’t there.”
So along sped Greg Louganis, the poster boy for Gay Olympic athletes, this summer to criticize the “boycott Sochi” movement because of those poor deprived athletes – most of whom, at least in the glamour sports, make a lot more money than Gay bartenders do, and even Gay bar owners. MSNBC had Louganis all over its air as soon as the boycott idea surfaced – which got me to thinking.
I like Greg Louganis and admire him. But he’s no one’s idea of a trenchant political analyst or even a Gay spokesman. If his opinions were worth listening to, he might have said, “Don’t keep the athletes from going, because they’re good at winning public sympathy and causing a backlash.” Or he could have gone even further and said, “What ought to happen is that LGBT sports fans and our allies shouldn’t go to Sochi and shouldn’t buy tickets.”
So since nobody seems to have thought all this through correctly, here’s the smart idea. Don’t boycott Stoli; don’t boycott the Olympics.
Don’t boycott the advertisers; they’re too big a group, while boycotts must be focused to be effective.They make too many products, and even if you want to punish them, you’re likely to buy their products even as you tell yourself you’re boycotting them. Know why “Boycott Koch Industries” doesn’t work? Because they have a near-monopoly on paper products. Are you giving up toilet paper these days? When you buy more of your favorite brand, do you really turn the package around to find out who the manufacturer is? (You should; don’t buy Georgia-Pacific, a subsidiary of Koch Industries.)
Procter and Gamble will probably advertise; even if you follow the company fairly closely, it’s hard to keep up with everything they make. P&G buys and sells brands every week. They don’t make what they used to make, and a brand that used to be owned by someone else is now owned by P&G.
They’re not the proper focused targets. Boycott NBC-Universal instead. Just don’t watch the Games.
NBC’s the one paying the massively corrupt International Olympic Committee, which talks out of both sides of its mouth like graduates of the Putin School of Doubletalk, all those billions for the broadcast rights.
Don’t watch the opening and closing ceremonies; don’t watch the competitions. Simple. (You can see all the highlights the next day on YouTube anyway.)
If you really want to get NBC’s goat, liberal Gay person, don’t watch MSNBC either during the Olympics. Make Rachel Maddow squirm. Be a real Inner and stick it in Chris Hayes’s face. Instead of watching – you won’t miss any news anyway; there won’t be any during the Olympics – fire off a tweet every night, “Boycott #Olympics Rachel Maddow @TRMS @MSNBC #corporatemasters #Putinsucks.”
Make her ratings drop and I guarantee you’ll get her attention. And she’ll tell her boss, who’ll tell his boss – which might eventually help shape NBC’s news coverage of Russia, Putin, the Games, the IOC – and the latest bill introduced in the Duma, authorizing the Russian police to confiscate the children of Gay people.
Remember, we got Anita Bryant fired back in the ’70s, because Florida orange juice was a specific target, easy to remember.
Refuse to watch the Olympics. And every day they’re on, skip MSNBC and tweet its hosts.
Then when it’s over, declare victory and return to your normal programming.
That’s how to do Gay politics and win. LGBTs in Russia are depending on us. We must win this, and I’ve just told you how.++